Brad Jaffe leads Corporate Affairs for Mars’ North American Pet Nutrition business. He serves as the Corporate Affairs lead across all U.S. segments for Mars, Inc. and, as a member of the Global Petcare Corporate Affairs Leadership Team, creates strategies to drive the company’s purpose of making A Better World for Pets™. Brad first joined Mars in Singapore, where he served as VP of Corporate Affairs for the Asia Pacific Petcare, Mutisales, and Chocolate businesses. Balancing govt. relations and corporate reputation management, he worked with his team to drive the development of the region’s petcare industry and protect the reputation of the human food industry, demonstrating how responsibly-minded companies can be part of mutual solutions to societal issues. Brad began his career in U.S. politics, led issues and crisis management for Weber Shandwick and Edelman, and also ran his own consultancy, Skelly & Monroe, leading campaigns for food, agriculture, forestry, and mining companies.